In the Media

In a world where technology and tradition frequently appear to be at odds, Shobitam is bravely bridging the divide. This innovative approach, which was founded by the creative sister duo of Aparna and Ambika Thyagarajan, is transforming how Indian weaves are viewed, accessed and appreciated around the world. By using technology to democratise the handloom weave industry and make it more accessible, inexpensive and appealing to a new generation of lovers and connoisseurs, Indian textiles are preserving their rich cultural legacy.

Hyderabad: Shobitam, a direct-to-consumer (D2C) ethnic fashion brand, opened its first-ever physical and experiential store recently in Bengaluru. The launch event that also marked the beginning of a new chapter for Shobitam was attended by actress and Shobitam's global ambassador Vidya Balan.

New Delhi: Fashion brand Shobitam has officially opened its first-ever experiential retail store in India, the company said in a release on Monday.

The launch, held on February 5, 2025, marks a new milestone in the brand’s journey from a digital-first platform to a phygital (physical + digital) shopping experience, the release added.

Shobitam,  a direct-to-consumer (D2C) ethnic fashion and one of the fastest-growing brands in the industry, announced the grand opening of its first-ever physical and experiential store on February 5, 2025. The launch event that also marked the beginning of a new chapter for Shobitam was graced by Actor and Shobitam's global ambassador Vidya Balan - the epitome of grace, ethnicity, purveyor of fine sarees and champion of the traditional handloom.

Shobitam, a major player in direct-to-consumer (D2C) ethnic fashion, has opened its first-ever physical and experiential store in Jayanagar. Located in the bustling streets of Jayanagar, the new store showcases a range of sarees, lehengas and ethnic wear that aims to celebrate India’s rich cultural heritage.

Leading direct-to-consumer (D2C) ethnic fashion brand,Shobitam entered into the offline market with the opening of its first physical store in Bengaluru.

Direct to customer ethnic wear brand Shobitam has opened its first brick-and-mortar 'experience store' in Bengaluru. The store houses a wide range of sarees and traditional occasion wear and was inaugurated with actress and global brand ambassador Vidya Balan.

]At the recent launch of the Bengaluru store of ethnic fashion brand, Shobitam, of which Balan is the brand ambassador, she was surrounded by fans.