The Shobitam Utsav Collection

Shobitam Launches New Website for Indian Women’s Fashion

The website offers beautiful collections from across India, rich product details, easy ordering with several payment options, and global shipping.

Shobitam Inc,. designers, creators and curators of beautiful Indian Ethnic Wear announced the launch of their new website ( and online shopping experience with updated product pages, expanded collections, customer reviews, easy shopping by categories and global shipping features. The Exquisite Sarees, Gowns, Blouses & Jewelry of Shobitam are inspired by the rich heritage of Indian handloom weavers and artisans from across India.Shobitam Utsav Collection

“What sets us apart is what I call the Shobitam Touch. Many of these designs originate in the mind, are drafted on paper and executed by master weavers and artisans. And now we are ready to take that exquisite experience up a notch with the launch of our new website and easy to use e-commerce platform for Shobitam customers globally”, said Aparna Thyagarajan, Chief Product Officer of Shobitam. “The new website provides an enhanced digital shopping experience for women looking for Indian Ethnic Fashion, with best prices, quality, selection and 5 Star Service.” 

In just 18 months, over 4000 customers in 20 countries have experienced Shobitam's original designs of sarees, blouses and ethnic collections. With  over 1150 five-star customer reviews, Shobitam is rapidly growing at over 300% on a year over year basis. 

The new website is updated daily with new collections from Banaras, Bengal, Chanderi, Gujarat, Kanchipuram, Lucknow, Madurai, Mysore and Telangana, announce upcoming Shobitam events, highlight blogs with original content in support of our mission to support handloom weavers with advocacy, and education.  Explore our stunning collections at:

Shobitam Launches Utsav Festival Collections:

  • Utsav is the curated festival collection from Shobitam, celebrating the fall festivals of Navratri and Diwali. Look great on all the nine days of Navratri,  Diwali and Karwachauth festive season with our saree collections that will leave you spoilt for choice and add a huge array of beautiful blouses with jewelry to wear along with your sarees.
  • The Utsav Collections include Pure Silk Sarees drawing from rich Indian handloom, where the finest and most opulent silk fabrics with intricate weaves of zari work have been embellished with embroideries. The collection offers women all the colors of the festivities, parrot green, vibrant orange, yellow, sky blue, pink, grey, green, royal blue and festive red in exclusive and unique designs for that special feel.
  • Pure Shobitam Silks are Silk Mark Certified for best quality and offered at best prices with global shipping which will allow women across the world to embrace ethnic wear for the festival season occasions and special events. 

Commenting on the collection, Aparna Thyagarajan said, “We are happy to introduce the new Shobitam Utsav Collection this year and celebrate the joyous occasions of Navratri and Diwali. We are very positively encouraged by the tremendous appreciation that our customers have shown our new collections, and our proven ability to deliver on what our customers expect of us.”

Check out Shobitam Utsav Collections at:

About Shobitam, Inc.

Founded by fashionistas and creative sisters Aparna and Ambika in Seattle, Shobitam is dedicated to making Indian ethnic wear unique, affordable, classy and available globally. We are powered by a passion for wearing good clothes, an interest in designing them, and a drive to make them available to all. A shop for a cause, our mission is to help people look good, feel good and do good. By working closely with weavers and artisans in designing unique collections and selling directly to customers through our online platform, we offer beautiful selections with best quality, prices and 5-star service!